During his speech Tuesday morning, Ariba president Alex Atzberger mused as to why our attendance projections for #AribaLIVE in Munich were off. Based on 2014 numbers, we anticipated 700 business leaders from across the globe to join us this week. That number soared close to 1,000 by the start of the conference. “Maybe Munich beer is so attractive?” Alex asked the packed room. Robust laughter followed.



After a full day of the plenary talks and breakout sessions, networking and beer will be top of mind at tonight’s after-hours party. There are six breweries in Munich, Paulaner being one of them, and close to 200 beer gardens. We’ll be gathering at Paulaner’s Restaurant and Beer Garden at The Westin Grand, enjoying a tradition started in 1634 by the Paulaner monks of Kloster Neudeck ob der Au.


Behind every glass of Paulaner beer is a procurement story:


  • Paulaner’s annual beer production is 2.3 million hectrolitres
  • Their brewmasters source the hops from Hallertau in Bavaria, the largest hops growing area in the world
  • Paulaner’s Restaurant and Beer Garden serves 100 litres per day and purchases 600 .5L steins and .3L pilsners a year
  • While you may have enjoyed a glass of Paulaner beer with minimal foam in another country, in Bavaria it’s served with 3 cm of foam




June is the perfect time to enjoy another Bavarian treat, Radler. This summertime tradition is half light beer, half lemonade. The Paulaner Restaurant also serves a special brew from Eiswerk, part of Paulaner, that no other restaurant in Munich offers.


Zum Wohl! Cheers!