Is user-generated content surpassing company-branded content? In today’s world, consumers are addicted to social media, and you’re seeing this bleed into the business world. So why not give them what they love?


I cannot remember the last time I decided to patron a restaurant or hire any kind of service or bought a bottle of wine without looking up reviews on sites like Yelp!, Angie’s List and Vivino. User-generated content is 50% more trusted and 35% more memorable than other forms of media. Consumers tend to be drawn to websites where conversations and interaction between real people happen. We prefer and trust visual content that comes from other users because it gives value, adds credibility and sparks our interest in a brand.


Come join Barbara Giamanco, a leader in social selling and learn how to leverage the power of content contributed by your customers to promote your company brand, increase sales and ultimately, drive business growth.  I first met Barbara when she presented at SAP Ariba Live in Munich last year and we are bringing her to SAP Ariba Live in Las Vegas this year. 


Meet Barbara Giamanco, CEO and Author, Social Centered Selling

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After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. She managed corporate sales teams, and busted quota through the years selling to multiple customer types: enterprise, mid-market, distributors, retailers, and channel partner customers. She has spent the last 10 years learning what works and what doesn’t when implementing social media as part of a business and sales strategy.

With successful C-level background in Sales, Technology and Leadership Development, Barb’s experience speaks for itself. She capped her corporate career at Microsoft, where she led sales teams and coached executives. Through the years she has sold $1B in sales.


Barb’s book, The New Handshake: Sales Meets Social Media is the first book written about social selling. You might also enjoy her Harvard Business Review article Tweet Me, Friend Me, Make Me Buy.

Barb is consistently recognized as a Top Sales and Business Blogger, a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter and one of Top Sales World’s Top 50 Sales and Marketing Influencers for the 3rd year in a row. Her LinkedIn profile ranks in the Top 1% of all profiles viewed.


To learn more about this and other thought leadership sessions at SAP Ariba Live 2016 please check out our website.