So I hear it all the time, “Wouldn’t it be great if it was as easy to sell to other businesses as it is to sell to consumers?” I mean, it seems that business-to-consumer (B2C) channels actually want my business and even offer more to me that I didn’t even think I needed or wanted. So, while business-to-business (B2B) processes are subject to more controls and business rules, people are bringing their person commerce expectations to their business transactions.
We have thought leaders from three companies will share first hand experiences leveraging B2C processes and what underlying technologies allow them to apply these paradigms to their B2B plans. This session will be useful to any supplier looking to gain knowledge on how to make the commerce experience easier for their business personas.
Meet the Speakers
Shalini Mitha, Director, Solutions Marketing, Customer Engagement & Commerce Solutions, SAP
As a seasoned enterprise software professional, Shalini has held various product and solution marketing roles for more than 15 years. Prior to SAP, Shalini held positions driving product strategy at companies such as Apple, Adobe (Macromedia), and IBM.
Emile Naguib, Sr. Product Manager, B2B eCommerce, Office Depot
Emile Naguib, Sr. Product Manager, B2B eCommerce, leads a team a professionals who integrate customer's eProcurement applications with the Office Depot eCommerce platform. Emile started his career as a developer before transitioning to the eCommerce world. For the last 10 year, he focused on customer on-boarding
SAP Ariba Live 2016 at the Cosmopolitan Hotel in Las Vegas will attract featured over 2,000 attendees to more than 80 breakout sessions. Expand your business network and learn from industry leaders and register today!