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We’re beginning our final countdown to SAP Ariba Live in Madrid happening June 13-15, and I could not be more excited. Since last year’s event in Munich, we have been working hard to prepare an event that is content-rich, showcasing groundbreaking innovations, educational sessions, and inspirational presentations. 


When you attend SAP Ariba Live in Madrid, you’ll be joining over 1,000 industry colleagues hailing from over 42 countries and across 30 industries. With several networking opportunities, you will build meaningful connections with people that care about the same things as you do, that have solved similar problems, and that can give you new ideas to bring back to your organization.


“Simple, Smart, Open” is how we’ve organized our event content. As we reveal our new product innovations, we will lead you on a journey for operating in a digital economy. You will see how simplicity is critical to driving user adoption, compliance, and collaboration. You’ll discover why the only smart B2B marketplace is one that enables businesses to truly “buy live and sell live.” And you’ll learn how to stay ahead of the curve by being open and agile—ready for new ways of doing business, new partnerships, and new technology.


The event will include six rounds of breakout sessions, organized by tracks for sourcing, buying, selling, and payments. If you are a current SAP Ariba user, you can also check out the customer track, where you can hear directly from our Product and Innovation leaders. You’ll learn about exciting application and platform innovations and you’ll get a first look at our product road maps for the year ahead. With over 50 sessions in total to choose from, you’ll definitely need help organizing your schedule—and yes, there’s an app for that.


Two plenary sessions means each day of the conference starts with a dose of inspiration. Alex Atzberger, President of SAP Ariba, will share his vision for how your organization can make buying simpler, make selling smarter, and ultimately make procurement awesome. Alex’s vision will really come to life when SAP Ariba leaders and customers join him on stage to talk about innovation and it’s relevancy to you— so that you can drive growth in your business. You will also learn what it takes to be #1. And what tennis, tenacity, and determination to defeat the odds have to do with your own professional journey. Boris Becker, former World #1 tennis champion and this year’s featured plenary speaker, will share his insights with us in a fireside dialogue with Alex.


Whether Madrid will be your first or fifth time at SAP Ariba Live, I know you will be rewarded with a fresh perspective on how to make buying and selling smart, simple, open—and awesome. I look forward to a great event.



SAP Ariba Live in Madrid takes place 13-15 June; please learn more and register here. Alicia Tillman is the Chief Marketing Officer at SAP Ariba. Connect with Alicia on Twitter and follow #SAPAribaLive for the latest buzz about the event.