If you're reading this post, chances are that you know social media is good for more than just viral videos of funny cats (this one has 47 million views) and reconnecting with old high school buddies. In fact, social media fills a critical need for professionals - access to your peers. It's a place to ask and answer questions like "how do other companies do ____?"


On that front, Supply & Demand Chain Executive magazine is conducting a survey to see how social media is (and isn't) being used by supply chain professionals.


So if I could be so bold, I'd like to ask Ariba Exchange members and readers to take 3 minutes to fill out the survey. It will be a great benchmark to see where we are as an industry are in our adoption of social media. And for those of use who are die hard advocates for online collaboration, the results could help us sway those on the fence to get social and join the conversation.