5. Build your brand. By enhancing and keeping your profile up-to-date, you can build your company's brand and reputation and provide buyers with access to more information that leads to more business. Upgrading to Ariba Discovery Advantage enables you to:
• Position your company at the top of search results, since Advantage members receive preferential ranking.
• Access activity reports listing the names of the last 10 companies that viewed your profile.
• Include a more in-depth company description in your profile to better promote your business.
• Add attachments, URLs, and other marketing resources you would like to share with buyers; including custom descriptions with each link.
• Upload your company logo for greater brand recognition.