Suppliers today face constant pressure to remain price competitive. To remain competitive, many suppliers have moved their operations offshore to capitalize on favorable exchange rates and lower labor costs.
Proforma IdeaPress, an Atlanta, GA based provider of promotional products, printing services, business documents and eCommerce solutions saw many competitors outsource operations to foreign markets. To regain visibility and demonstrate that the company’s products and services were price competitive, Proforma IdeaPress utilized Ariba Discovery to generate new sales leads.
By simply responding to a Request for Proposal (RFP) for iron-on transfers posted to Ariba Discovery, Proforma IdeaPress was able to connect with a buyer in an active purchasing cycle and win a contract worth over $500,000.
“Before, we used to use more traditional marketing strategies, like attending networking events, to try and get to the right decision makers and it took several touches and lots of gate keepers. With Ariba, you can connect with the right people much faster.” – Pratt Pande, Proforma IdeaPress
As a result of the new business that Proforma IdeaPress has won, the company is expanding its operations and competitive advantage. The company has now hired six new employees and added new capabilities in their product line.
Follow Ariba Discovery on Twitter to hear about the latest RFPs. Sign up for Ariba Discovery to receive email notifications every time there is a new lead matching your business. To learn more, visit our website today, or contact us at Discovery_Info@ariba.com