Be sure to attend the "Digital Marketing: Beyond SEM" session in the Sell Track at Ariba Live Las Vegas. Noted author David Meerman Scott (@dmscott) will be presenting how social media and collaborative networks are impacting how marketing and PR are changing. David will also be available after the session to sign his book!!!!
Digital Marketing: Beyond SEM
When most companies think digital marketing, they think search-engine marketing (SEM). Yet, leading B2B sellers have an online marketing strategy that incorporates a host of different channels -- from Facebook to commerce networks, like Ariba. Companies of all sizes are deploying social media, online marketing and eCommerce strategies to grow revenues in new and existing accounts. But strategies and tactics keep evolving. David Meerman Scott, author of the New York Times Bestseller, "The New Rules of Marketing & PR," will present strategies and tactics to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business through the ever-changing digital marketplace. David Meerman Scott, internationally known marketing strategist and author of 8 books including The New Rules of Marketing and PR, now in its third edition with more than a quarter million copies sold will share the new realities of real-time marketing.