Do you know what your prospective and current buyers are reading about you? What role do you play in controlling that information?
If you don’t know, you need to. In less than a second, Google can generate thousands of search results for your company. And, not surprisingly, not all the information is accurate or reliable. But, unfortunately, many buyers use that information as a guide for purchasing decisions when third-party confirmed information isn’t available.
So what can you do as a seller to combat that?
You can start by keeping your Ariba Discovery profile up-to-date. One critical step is to get a D&B D-U-N-S® Number assigned to your company. The D-U-N-S Number is a universally recognized business identification system used by organizations public and private, across more than 190 countries. Companies need a way to be found and represented in the market. A D-U-N-S Number is a connector to help you do just that.
Keeping your D&B company profile current and complete can help improve your business's credibility with buyers, banks, suppliers and other partners who do business with you. And, through Ariba Discovery, you as a seller have on-demand access to active buyers, the ability to present your D-U-N-S Number and business profile highlights, and a real opportunity to have honest conversations with buyers about their needs.
So, here’s my challenge to all sellers – stand out from your competition and start building smarter business partnerships before negotiations even begin by keeping your business profile current.