Meet Marsha, a character that is relatable to anyone in marketing, myself included. Marsha is facing the all-too-familiar panic of finding enough qualified leads as the quarter comes to an end. She is having trouble finding qualified leads that are actually ready to buy, and facing pressure from her VP of sales.
Can Marsha satisfy her sales team? How are her traditional lead gen efforts going? View Marsha’s story as she tries to build awareness and increase demand—overcoming marketing challenges along the way: