Last week we had a timely discussion around procurement of marketing services including; Print, Consulting, Market Research, Creative Services, Direct Mail, Call Centers, Promotional Merchandise and others. The 10 commandments of marketing spend were outlined along with touching on some points from Target around Print and WellPoint around Consulting from previous webinars.
We will be covering Q&A from the webinar over the next week so stay tuned.
Q: What is the ideal way for procurement to search for potential vendors for marketing?
A: One great place to start is http://discovery.ariba.com/
There you will be able to search by commodity, region and size for suppliers that meet your criteria. You will also be able to request information and a proposal.