“Dynamic Procurement: The CPO as Collaborator, Innovator and Strategist”: 2011 has already demonstrated the need to be flexible yet collaborative in the face of geo-political and environmental disasters. During the recent economic downturn, procurement enterprises were faced with the need to cut costs to manage against revenue shortfalls. Today, leading enterprises are looking to procurement for not only driving on-going cost savings, but also as a enabler for identifying new opportunities through a combination of managing suppliers, coordinating with other operations groups such as finance or supply chain, and the ability to effectively manage the source to pay process using innovative spend management technologies. In fact based on the study 54% of respondents consider the role of the CPO to be strategic to very strategic for the organization.