As the world watches events unfold in Copenhagen, many companies are already taking action to improve their environmental footprint. In watching these efforts unfold, different companies are taking different (sometimes combined strategies) towards making their businesses more green.
A number of companies are focusing on greening their business processes, using more environmental friendly direct materials, ingredients or components. From electronics manufacturers to apparel companies, there is a trend towards reducing toxins. One of the key trends I see as part of these efforts is how companies are evaluating their suppliers to further the green strategy. While there is still a bottom-line approach taken at many companies, the importance of finding a supplier that is environmental conscious is a growing priority among many buyers today. This understanding was a key factor in Ariba's decision to allow buyers seeking new supplier relationships on the Ariba Discovery service to state a preference for Green Businesses Getting Recognition.