From the press release:


Leading cereal company taps Ariba’s cloud-based solutions to lower costs and increase profits


Ariba, Inc. (Nasdaq: ARBA), the leading provider of collaborative business commerce solutions, today announced that it has signed an agreement with The Weetabix Food Company, producers of the UK's favorite breakfast. As part of ongoing efforts to reduce costs and improve profits, The Weetabix Food Company will tap into Ariba's cloud-based offerings to enhance the efficiency and effectiveness of its procurement process and better manage relationships with key suppliers.


"Weetabix has a strong reputation for its commitment to product quality," said Anthony Bowdidge, Head of Procurement at The Weetabix Food Company. "In order to maintain our standards, we must identify the right partners to deliver the goods and services we need and negotiate best-value agreements that allow us to optimize our cost structure and trading relationships. Ariba provides us with technology and best-practice processes through which we can achieve these goals."


The Weetabix Food Company will use Ariba® Sourcing™ On Demand to consolidate spend, identify opportunities for savings and drive them to the bottom line in both the UK and the United States.


Ariba Sourcing On Demand is used by thousands of companies to create and implement competitive, best-value agreements. By combining best-in-class sourcing and negotiation technology with access to a global network of suppliers and unparalleled strategy and category expertise, Ariba Sourcing On Demand enables companies of any industry, size, or geography to drive fast, sustainable results by automating and streamlining critical tasks across the sourcing lifecycle, including:

  • Strategy Development - Identify savings opportunities, assess market dynamics, and develop an informed sourcing strategy.
  • Sourcing and Negotiating - Identify and qualify suppliers, negotiate best-value agreements, make optimal award allocations, fuel project collaboration, standardize processes and manage knowledge.
  • Monitoring and Managing Suppliers and Agreements - Quickly implement supplier agreements, track and realize savings, and manage supplier performance.


Using Ariba Sourcing On Demand, companies around the world:

  • Source more than $340 billion in annual spend across 500 categories
  • Save $30 billion a year on average
  • Cut process and cycle times by approximately 50 to 70 percent


"In today's uncertain economy, buyers and suppliers must work more closely together than ever," said Mike Arenth, General Manager, EMEA, Ariba.


"The Weetabix Food Company clearly recognizes this and in selecting Ariba Sourcing On Demand, has access to all of the tools necessary to fuel greater collaboration and negotiate optimal agreements that ensure not only its success, but that of its partners."


The Weetabix Food company joins more than 325,000 companies around the world – including 93 of the Fortune 100 - who are using Ariba's solutions to control costs, minimize risk, improve profits and optimize performance, including leading European firms such as: Airbus S.A.S., AXA France, BNP Paribas, BP plc, British Sky Broadcasting Group plc, Commerzbank AG, Credit Suisse Group, Diageo plc, GlaxoSmithKline plc, Heineken NV, Moeller, Nestle SA, Nokia Corporation, Pfizer AG, Roche Pharmaceuticals, Sanofi-Aventis, Telefonica S.A. and Unilever Plc, among others.


About The Weetabix Food Company


The Weetabix Food Company has been creating delicious breakfast cereals since 1932. We produce popular cereals including Weetabix, Oatibix, Alpen, Ready brek, Weetabix Mini's and Weetos. The business has expanded significantly since we first started out and we now employ over 2,000 people around the world. Our best known cereal, Weetabix, is officially the UK's favourite breakfast.


Our unique range of breakfast cereals isn't just popular in the UK either – we also export to over 80 countries worldwide, from the Middle East and South America to Europe and South East Asia. For more information visit


About Ariba, Inc.


Ariba, Inc. is the leading provider of collaborative business commerce solutions. Ariba enables more efficient and effective buying, selling, and cash management by combining industry-leading software as a service (SaaS) commerce technology with the world's largest web-based global trading community and expert capabilities and services to augment internal resources and skills – all as a flexible, cloud-based service. The Ariba® Commerce Cloud™ delivers everything needed to control costs, increase sales, minimize risk, and enhance cash flow and operations. More than 300,000 companies, including over 80 percent of the Fortune 100, use Ariba's solutions to drive more efficient and effective inter-enterprise commerce. Why not join them? For more information on Ariba commerce solutions and the results they deliver, visit