Customers and brands interact in so many ways and places these days, it is sometimes hard to conceptualize the variety of places where those interactions take place. I came across a pretty solid graphical representation (created by TippingSprung) of interactions a brand has with the world. Originally, when I was looking at and thinking about the graphic, I was thinking that it was brand relation to consumers. From there, I was thinking to an extent about the parallels between brand to consumer, vs. brand to business. However, really a brand has its relationship with the world at large. Some of that relationship is planned, and some of it is unplanned. Hence, the need for brand management and the continuingly broader scope of marketing. For how much of this universe has your brand planned its interactions?

 

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