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Senior Product Marketing Manager, Seller Solutions
Is Your Company’s E-Commerce Approach Reactive?
In Part I of this article, we explained the value of taking the Ariba e-commerce maturity quiz to assess your company’s e-commerce standing. Below are results and characteristics of companies at the least advanced, or Reactive, level of development—along with tips on how to move to the next stage.
How Reactive Organizations Stack Up
Organizations that fell into the Reactive category reported the following results and characteristics from their e-commerce initiatives:
Reactive sellers typically realize immediate results from their e-commerce efforts as a result of gaining new business from the requesting customers who initially drove them to react. However, this instant benefit can set up unrealistic expectations for rapid future growth, potentially causing these sellers to become disillusioned with e-commerce as they move into the Responsive category.
Quick Tips: Steps You Can Take to Move from Reactive to Responsive