Though fear of negative content causes some sellers to avoid using social media, that's the worst possible approach to take! Instead, active engagement is the key—enabling you to harness the positive power of the social sphere even when criticism comes your way. Check out sure-fire tactics for turning social horror stories into fairy tales for your business. Read more.

 

To find more articles, customer success stories, and video testimonials on key topics such as social media, order and catalog management, eInvoicing, cash management, sales and marketing, etc. visit Supply Lines group at http://exchange.ariba.com/groups/supplylines