“Buyer needs” dictate how they choose to do business and with whom they do business. Due to outdated catalogs and a lack of B2B e-commerce functionality, many sellers are in jeopardy of losing customers and potential sales as they are unable to accommodate the ever-growing needs of their buyers. It appears that B2B purchasers today are choosing e-commerce and online tools as their preferred choice when it comes to researching vendors and procurement supplies, as well as utilizing e-commerce as a buying channel. To read more about this trend, go to: