E-commerce is indeed making its way into many B2B marketers’ must-have tool kit. By 2014, 40% of B2B marketers expect to be as committed to e-commerce as a means of marketing & selling. With the hype of the “cloud,” “social,” “mobile” and “big data”, the role of e-commerce is shifting to not only provide efficient systems, applications, and transactions, but it is fueling many organizations’ efforts to build new channels and markets. There’s a great upcoming webinar where industry experts will share their knowledge first-hand on this hot topic. Learn more and register for the webinar today!

http://thenetworkedeconomy.com/e-commerce-technology-enables-b2b-marketers-to-gain-a-competitive-edge/