The longer I’m in marketing, the more I realize some things just don’t change, like the need to find qualified leads. Social media may have shifted the landscape a bit, but at the end of the day it still comes down to figuring out which leads are viable—no matter what campaign generated the source.
Getting enough solid leads before quarter-end and satisfying sales: that’s Marsha’s challenge in the graphic comic below. I read it and chuckled, recognizing some of the people and circumstances in my job here at Ariba. So I encourage you to register to read the rest of her story and see if e-commerce offers you useful suggestions, as it does for her.
While you’re at it, please tell us your experience. Is it similar or different? Chime in on the conversation, share Marsha’s story with your peers, and maybe together we can find some great new ideas.
|VIEW MARSHA'S STORY|
|CLICK HERE TO SEE HOW THINGS END UP FOR MARSHA|