Every organization today worries about bookings and revenue. Equally important, but far less in the limelight, is the impact DSO (days sales outstanding) can have on the company’s bottom line. I know for myself in marketing, I rarely think about the money; once the quarter closes, I’m immediately off in a flurry of activity to work on the next quarter’s numbers. But who’s left when we all scramble off? Arlene—and folks like her who have to collect payments.
So if you’re one of them, you’ll want to register to read her story. She has some interesting tips on how to help improve DSO and manage cash flow more effectively.
And please tell us about your experience: is it similar or different? Do you have other suggestions to offer? Chime in on the conversation and share it with your peers (especially those sales and marketing types), and maybe together we can find some great new ideas.
|VIEW ARLENE'S STORY|
|CLICK HERE TO SEE HOW THINGS END UP FOR ARLENE|