Delivering leads is simple; delivering qualified leads is the challenge. Learn how your peers, like Blue Marble Media, are refocusing marketing budgets to find buyers ready to buy. Here's what they were able to do.

 

Before Ariba
After Ariba
Poor return on marketing effortsSecured a $35k contract from one large customer
Limited budget to reach new prospectsBuilt relationships with larger buying organizations that prefer Ariba
Vetting potential leads took too much time

Saved 80 man hours of research in six months

 

 

And in case you haven't read Marsha's fun story about finding qualified leads on Ariba Discovery, check it out!

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