Delivering leads is simple; delivering qualified leads is the challenge. Learn how your peers, like Blue Marble Media, are refocusing marketing budgets to find buyers ready to buy. Here's what they were able to do.
|Before Ariba||After Ariba |
|Poor return on marketing efforts||Secured a $35k contract from one large customer|
|Limited budget to reach new prospects||Built relationships with larger buying organizations that prefer Ariba|
|Vetting potential leads took too much time|
Saved 80 man hours of research in six months
And in case you haven't read Marsha's fun story about finding qualified leads on Ariba Discovery, check it out!