Yesterday, we discussed how social media can help turn chaos into order. Today, we'll share how you can continue to maximize social media ROI.
Monitoring tools: a marketer’s best friend
Numbers like these paint a clear picture of how social media monitoring can help you understand, integrate, and deliver what customers really want—boosting not only your brand image, but your top and bottom lines as well.
[iv] Aberdeen Group, March 2013
Source: “Understanding the Real Impact of Social Media Monitoring on the Value Chain,” Analyst Insight, Aberdeen Group, March 2013