In the past couple of days, we  shared how social media monitoring helps capture key customer information for process improvement and helps prioritize the data that is relevant to your company. Next...


How do I pick which monitoring tools to use?

The broad array of available tools gives you plenty of flexibility; many companies use multiple solutions to meet their goals. The ones you choose will depend on parameters like your business size, requirements, level of traffic, and budget (though many excellent listening tools are free, so don’t let money be an object).


A quick online search will give you a good idea of what’s out there, and new options appear regularly. To get started, you can check out this list of 50 top tools for social media monitoring, analytics, and management; this blog on 5 top free monitoring tools; or this 2014 comparison of 10 top monitoring tools, which includes handy tips on what to look for during the selection process.


How can I get more customers engaged in my social channels?

If monitoring tools seem premature because you’re still building your social media presence, you might want to explore these Supply Lines articles about how to engage customers on Facebook, Twitter, and LinkedIn. You can also read “Making Your Brand Contagious: Seven Success Strategies to Engage Your Customers in Social Media.”


To read more helpful articles, check out Supply Lines group.