Yesterday, we shared the first few steps to e-commerce success. Today, we cover the last strategies to developing a scorecard.
Strategy #4: Combine and align. Strive to make your scorecard align with your company’s overall performance objectives viewed by the executive team and upper management. “Our e-commerce scorecard is part of the overall scorecard at Insight,” Werve says. “So our executive leadership looks at it, tracks it, and talks about it in their meetings being a key differentiator for Insight. It has visibility all the way to the top, which I think is key.”
Strategy #5: Measure yourself aggressively. But don’t worry if you see gaps or places you fall short. Instead, view this as valuable information on where you can improve. And if you’re hitting 100% in a particular area, don’t pat yourself on the back too quickly; you’ve probably defined that measurement category too tightly.
Strategy #6: Share your prioritization criteria with all teams involved. Doing so helps you gain the benefits of cross-functional buy-in and support. “Our sales team, our IT team, and of course our e-commerce operations team are really collaborating and talking about what things we should try to go tackle,” Werve says. “They know what the working list is, so there’s full transparency there.” These stakeholders can help you look at how you’re setting your business apart from the competition—and identify missing tools, capabilities, and other areas that need investment.
To get additional information on the best way to build an e-commerce scorecard—and the benefits you’ll gain from doing so—watch the full session on the Ariba Slideshare site. You can also take advantage of the Ariba directional e-commerce value calculator, which helps you accurately assess your potential ROI in five key e-commerce areas so you can determine the smartest direction for your efforts.