As an Ariba seller, you gain exposure to buying organizations in a variety of ways. The information in your Ariba cloud profile is key to this visibility, since prospective buyers rely on it to help them decide whether to do business with you. Now you can take advantage of two new ways to promote your business through your profile: by including Showcases and Dun & Bradstreet (D&B) credit information.

 

What are Showcases and D&B credit information?

Showcases are a new profile feature you can use to prominently display information that makes your company stand out, such as your most successful projects, best consultants, exceptional references, or similar items. You can include up to three Showcases, which will appear at the top of your public profile as the first information buyers see.

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Showcases appear at the top of your public profile

 

D&B credit information gives prospective customers a clear picture of your company’s financial health—a top concern of buyers seeking new sellers (80% of buyers access this information when it’s available). You can easily provide this by including your D&B D-U-N-S® number in your profile. If you don’t have a D-U-N-S number, you can get one by going to http://www.dnb.com.

 

What benefits do Showcases and D&B credit information provide?

Both features give you a valuable chance to differentiate your company from other sellers and gain competitive advantage. Showcases help you put your best foot forward by sharing details about what makes your business unique. And D&B credit information provides third-party validation that your business is financially sound, saving prospective customers from having to obtain this information themselves and reassuring them that you don’t represent a credit risk.

 

How do I add a Showcase or D&B information to my profile?

You can add either feature in just a few quick steps. First, log in to your Ariba account and click your company name in the upper right-hand corner, then click Company Profile from the dropdown menu. Then follow the steps below.

 

To add a Showcase:

  1. Click the Marketing tab.
  2. Click Create in the Showcases section.
  3. Enter a title for the Showcase in the Title field.
  4. Select the category of the Showcase from the Category dropdown menu.
  5. Enter a description of the Showcase in the Description field.
  6. (Optional) To add an attachment to the Showcase, perform the following steps:
    1. Click Attach File.
    2. Click Choose File, browse for the file you want to attach, and click Open.
    3. Enter a description for the attachment in the Description field.
    4. Click OK.
  7. (Optional) To add a link to the Showcase, perform the following steps:
    1. Click Add in the Links section.
    2. Enter the link URL in the URL field.
    3. Enter a description of the link in the Description field.
  8. Click Save.

 

To add D&B credit information:

  1. Click the Marketing tab.
  2. Click Add in the Credit and Risk Information from D&B section.
  3. Supply your number in one of two ways:
    1. Search for your D-U-N-S number:
      1. Click the circle next to Company Information and fill in the required fields.
      2. Click Search.
      3. Click the circle next to the correct search results.
      4. Check the box verifying that the selected information is correct.
      5. Click Submit.
    2. Enter your D-U-N-S number:
      1. Click the circle next to D&B D-U-N-S® Information.
      2. Enter your number in the boxes.
      3. Click Search.
      4. Click the circle next to the correct search results.
      5. Check the box verifying that the selected information is correct.
      6. Click Submit.

 

Get started today

By taking a few minutes to implement these helpful features, you can make your business more attractive to prospective buyers and increase your chances of capturing new business. Do it today so you can start reaping the benefits!