E-commerce is more than an online storefront. It has implications across the business and this becomes more complex in a multichannel environment where integration with stores is important. To drive e-commerce excellence, you need a great team holding the reins. With the right approach, you can build one that's topnotch. Here's an inside perspective on what works and what doesn't.
Why you need a dedicated e-commerce team to be successful?
Now you can create an outstanding e-commerce team, here are the best practices on how to do do it: keep relationships paramount: “People skills” rule, stick up for scalability, spread the e-commerce gospel, support innovation and stay current, cross-train to ensure resilience, document all processes and procedures, and measure your success. Read more
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To learn additional tips and best practices on how to build a successful e-commerce team, listen to the full session on the Ariba Slideshare site.
Need additional sources? Check this presentation on How to Structure an E-Commerce Team by Michael de Kare-Silver