Social media, surveys, sales records, and more: you track customer thoughts, feelings, and actions across a wide range of channels. Yet simply gathering the most data won’t make you stand out; knowing how to leverage it to engage your customers more effectively will. These secrets and strategies can help you turn the data you have into the results you want. Read more
Generating sales and maintaining customer satisfaction are based on a simple enough proposition: the need to know what people want and make it available to them in a pleasant and convenient way.
The best way to maintain customer satisfaction is not to change their perceptions, but rather to provide products /services which affirm their pre-existing perceptions.
As a seller, you work hard to understand what makes your customers happy—specifically, happy with your products and services so they’ll buy more of them. And in today’s technology-saturated world, that means collecting customer data. The more data you have, and the better you can use it, the greater success you’ll realize in your customer experience management (CEM) efforts. Read more
1. Create a unified system of record that all key stakeholders can access.
2. Standardize and integrate.
3. Segment and tailor.
4. Stay on top of mobile and social.
5. Choose the channels your prospects and customers prefer.
6. Set goals and measure results.
Need additional sources?
10 Great ways to improve customer satisfaction by TravelManager
10 Questions to Ask When Collecting Customer Data by Entrepreneur
How to Collect and Save Customer Information by MarketingZone