One of our procurement teams is seeking help in advising their internal business clients on the best strategy to source Marketing Spend. They are focusing now on specifically Brand Marketing and would be anxious to hear from others in the Ariba community who have had experience sourcing this category. Has anyone used Sourcing events to simply request proposals through RFPs, or has anyone used auction events to drive more competitive pricing from suppliers with comparable offerings?
I'm moving this thread to the new Supply Watch subcommunity. Going forward, that will be the best place for category/commodity information, strategies, etc. Our category management team will be active participants and we hope to have category experts from across companies, industries and regions contributing to the dialogue.