0 Replies Latest reply on Nov 19, 2009 10:17 AM by tminahan

    Marketing Spend

    tminahan Master

      Came across an effective approach for print spend management. This company established agreements with four primary print suppliers. Contract acts as the ceiling price. Each print purchase initiates an RFQ to all four suppliers who can elect to offer more aggressive pricing and service levels based on their available capacity and eagerness to win the business.

       

      Three-part question:

       

      1) What categories/types of marketing spend do you currently manage through Ariba?

       

      2) What approaches/techniques do you find most useful in controlling this marketing spend?

       

      3) A CMO at major financial institution suggested that we form a group (and possibly a real-world session) for marketing and procurement managers to exchange ideas for better managing marketing spend. Who would be interested in participating?