1 Reply Latest reply on Apr 5, 2011 9:08 AM by Justin Fogarty

    Digital & Social Media Agency Measures

    Stephen Gallienne Newbie

      Hi,

       

      What is the most valuable metrics that can be used to measure the success of Digital and Social Marketing agencies?  I have reviewed ad value, media impressions and website visitors in the past but want to see if someone has more recent examples of best practice in this field.

       

      Thanks

      Stephen

        • Re: Digital & Social Media Agency Measures
          Justin Fogarty Master

          That's a tricky one. The challenge in my mind is, there's what you want to measure and what is easy to measure. Depending on your goals, you likely want to measure things like engagement, influence, or the 'viral' nature of your campaign. However, we all know it's far easier to measure impression, visitors, etc.

           

          Can I ask, what are your goals? And has your agency offered either metrics or pricing models that are more 'social' and less focused on counting passive eyeballs?