0 Replies Latest reply on Jun 6, 2012 5:27 AM by Beverly Dunn

    Procuring Marcom -- Who's Done It?

    Beverly Dunn Master

      Marketing Communications (or MarCom or Integrated Marketing Communications) are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "Marketing Mix" or the "four Ps": price, place, promotion, and product.


      I am working with a large global team who wants to focus on Marcom commodity as it is a significant spend area for them with a small percentage of catalogues.  They would like to talk with  other Ariba customers who have successfully deployed catalogue management in this space.  If you are interested, please post here or email me bdunn@ariba.com



      Beverly Dunn

      Partner, Global Accounts